AboutUs
We are serving with love
Vision
To be a company that is a benchmark in the Indian fashion industry for its offerings and experiences.
Mission
To be a preferred company of choice in Indian fashion globally for its delightful customer service, and quality product offerings by constantly evolving using innovation and design.
From an early age, there was a deep fascination with the world of textiles — witnessing its evolution, expansion, and the rise of creativity that inspired the very foundation of AADARAN. What began as a vision to source and deliver premium textile materials globally, transformed into a journey of becoming a trusted name in luxury ethnic fashion. The tireless passion to innovate and evolve led to the birth of AADARAN, a brand now recognized for its refined craftsmanship and presence in the world of bridal and groom couture.
With the vision of carrying forward the legacy and redefining ethnic fashion, the next generation stepped in with a fresh perspective. Their experiences and global outlook gave rise to AADARAN’s digital-first approach. By combining traditional values with modern design thinking, they built a brand that delivers timeless fashion through seamless online and offline touchpoints. AADARAN today stands as a symbol of trust, quality, and innovation — redefining how India celebrates its special moments.